Vision
Our vision is to make Business Simple again and our CRM continuously strives towards that. A Sales tool like a CRM must be Simple and Intuitive and save time while helping you and your business. By continuously optimizing keystrokes and reducing steps to do tasks, we focus on putting actionable data at your fingertips 24/7 so that  neither you nor your teams spend valuable time chasing it. We also organize data for you so that you can see clearly what's going on in your business - without hiring a team of developers to do it for you. If you share this vision of Simplicity and Efficiency, we think alike.
Simplicity is the ultimate sophistication - Leonardo da Vinci
Board
Alon Berman - Board Member
Alon Berman is a senior executive with a background steeped in business and technology. After 20 years at the IDF where he was Head of the Technology Division, Alon has been in multiple leadership positions including CTO and VP of Engineering in Partner (Orange), VP of Internet and Broadband in Partner and General Manager of Ericsson, Israel. Alon has an undergraduate degree in Electrical Engineering from Technion, Israel and an MSc and an MBA from Tel Aviv University.
Management Team
Saibal Mukherjee - CTO
Saibal has over 20 years of Senior Management experience in Domestic and International Companies: Nortel, Motorola, Tektronix, Ericsson and 2 start-ups. This includes 15 years running large Customer Operations managing Tier 1 Accounts - AT&T, Sprint, Telefonica, KDDI and Orange – in EMEA and in the US, delivering over $150 M in annual revenue. As a long term expatriate for 9 years in France, Ireland, Austria, Israel and the UK, Saibal managed all aspects of the business: Acceptance Testing, Network Engineering, Revenue, Margin, DSO, Order Management, Supply Chain, Customer Support, New Product Introduction and Network Optimization.

Saibal has a Bachelor's degree in Mechanical Engineering from The Indian Institute of Technology, and a Masters in Computer Science from The University of Texas. An avid traveler, Saibal also enjoys tennis and rowing and is currently working on a tree-house with his son.
Laurel Zwick - CEO
Laurel brings 15 years of Design and Test experience from Texas Instruments, Flexible Computer (Start-up) and Nortel. In addition, she has 5 years of expatriate EMEA Marketing and Technical Writing experience in France, the UK and Ireland.

Laurel graduated summa cum laude with a Bachelor of Computer Science degree from Indiana State University. Laurel gardens and likes to travel, having visited over 30 countries so far and still counting.
Re-sellers/Partners
We are always looking for Smart and Enterprising Persons and Companies who will capitalize on the increasing demand for Cloud based CRMs to generate income.  Write or call us today to see how we can do business together.