Effective sales pipeline management can make or break a business, so ready access to valid data is essential to decision making. Any day of the month, at any time of day, you should be able to pull up the numbers and see where you are in relation to meeting your monthly target. In too many companies, both big and small, this sets off a data chase involving a myriad of time-wasting phone calls, emails, txts, or whatever it takes to fill in the proverbial spreadsheet with numbers. Adding a geographically dispersed salesforce to the mix complicates the data chase and can render your spreadsheet numbers obsolete by the time you get them filled in. It doesn’t stop there. Once the spread sheet is done, interpreting the data and seeing where you need to act isn’t obvious.
It shouldn’t be this way and it doesn’t have to be. With a smart CRM on your side, there is no data chase and no confusing spreadsheet as the CRM does all the work for you.
Visualize this…Your CRM indicates that October sales are short of target. It makes sense to analyze November data to see what you can pull in to meet your October target. With a few clicks you pull up November data and analyze what’s in the works by amount, probability, expected date, sales rep, etc. You have the information you need to act at your fingertips and you know exactly who to call to get it done…all in a matter of seconds.
If it all sounds too good to be true, it’s not. A smart CRM should easily give you full, accurate pipeline information in just a few clicks, anytime you want it. And please note…any CRM can give you data but...
- It’s not just the information, it’s how easily you can access it.
- It’s not just the Key Performance Indexes, but how meaningful they are.
- It’s not just the data, but how you can leverage it optimally.
By the way, that cup of coffee in Taipei will run you about NT$40.